Reverse ICP audit
Work backwards from who bought, stalled or churned to test your stated ICP before more spend goes into it.
Owner: product_lead
How it runs
- You share who bought, who stalled and who churned.
- customer_desk names what each buyer paid for, the objection and the price they accepted.
- product_lead compares that against your stated ICP and names where it holds and where it breaks.
- chief_gtm uses the result to choose the next accounts and offer.
- You decide whether the ICP changes.
What waits for you
- Any change to your CRM
Roles involved
Apps it can use
The steps show how the roles in our template divide the work. Your setup is agreed with you. Pricing: talk to us. Book a demo.
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