# AI employees for marketing, content and launches

> AI employees that turn a true customer fact into briefs and channel drafts for X, YouTube and community replies, plan launch day and watch mentions. You publish.

Canonical: https://koshra.com/use_cases/marketing
Last updated: 2026-11-02

Briefs from true customer facts, drafts per channel, launch runbooks and a watch on mentions. The bots draft; you publish.

## How the work moves

1. chief_marketing_officer turns one true customer fact into a brief.
2. x_desk, youtube_desk and repurpose_desk draft from that brief.
3. mentions_desk summarises what changed in public mentions.
4. launch_day and launch_press_list plan the launch and draft personal notes.
5. You publish. Nothing goes out without you.

## Roles in this team

- [chief_marketing_officer](https://koshra.com/roles/chief_marketing_officer): Turn one true customer fact into the brief a channel desk drafts from.
- [chief_growth_officer](https://koshra.com/roles/chief_growth_officer): Design one growth loop: the input, the measure and the rule that kills it.
- [x_desk](https://koshra.com/roles/x_desk): Draft a short X post from a brief.
- [youtube_desk](https://koshra.com/roles/youtube_desk): Draft a title, a thumbnail line and a short outline from a brief.
- [repurpose_desk](https://koshra.com/roles/repurpose_desk): Turn a winning post or a set of numbers you paste into the next draft.
- [mentions_desk](https://koshra.com/roles/mentions_desk): Watch public mentions of your work and your competitors, and summarise what changed.
- [content_community](https://koshra.com/roles/content_community): Draft replies to comments and messages on your connected accounts.
- [content_video_editor](https://koshra.com/roles/content_video_editor): Edit short videos with Remotion on the team computer, from approved scripts and assets.
- [launch_day](https://koshra.com/roles/launch_day): Plan and run launch day: the hour-by-hour runbook, day-of reminders and the day-after summary.
- [launch_press_list](https://koshra.com/roles/launch_press_list): Build the list of people to tell about a launch and draft a personal note for each.

## What a bot never does

- Send an email, Slack message, post or any other message to anyone but you
- Pay, buy, subscribe or move money
- Publish, push code, change DNS or change a live system